{"id":226294,"date":"2026-05-29T16:39:04","date_gmt":"2026-05-29T15:39:04","guid":{"rendered":"https:\/\/sebastianszulfer.com\/fotografia-biznesowa-dla-pr-i-mediow-projekt-dla-zabki-i-public-dialog-w-gdyni\/"},"modified":"2026-05-29T18:07:06","modified_gmt":"2026-05-29T17:07:06","slug":"business-photography-gdynia-zabka-pr-case-study","status":"publish","type":"post","link":"https:\/\/sebastianszulfer.com\/en\/business-photography-gdynia-zabka-pr-case-study\/","title":{"rendered":"Business Photography for PR and Media \u2014 \u017babka &amp; Public Dialog Project in Gdynia"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Business photography is no longer just an addition to brand communication \u2014 it has become an essential part of it. Today, strong visual content lives across media publications, social media, PR materials, employer branding, and corporate communication channels.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"597\" data-end=\"758\">In May, I had the pleasure of working with <span><a href=\"https:\/\/publicdialog.pl\/\">Public Dialog<\/a> <\/span>on a photography project for <span><a href=\"https:\/\/www.zabka.pl\/\">\u017babka<\/a><\/span>, related to the opening of the 11,000th franchise store of the brand.<\/p>\n<p data-start=\"760\" data-end=\"809\">The project included two intensive shooting days:<\/p>\n<ul data-start=\"810\" data-end=\"988\">\n<li data-start=\"810\" data-end=\"873\">portrait and store photography at \u015awi\u0119toja\u0144ska 89 in Gdynia &#8211; <a href=\"https:\/\/sebastianszulfer.com\/en\/services\/headshots-portraits\/\">corporate photography<\/a><\/li>\n<li data-start=\"874\" data-end=\"942\">the \u017babka Press Cafe press conference at Mercure Hotel in Gdynia &#8211; <a href=\"https:\/\/sebastianszulfer.com\/en\/services\/events-conferences-business-meetings\/\">event photography<\/a><\/li>\n<li data-start=\"943\" data-end=\"988\">and the official opening of the new store &#8211; <a href=\"https:\/\/sebastianszulfer.com\/en\/services\/events-conferences-business-meetings\/\">event photography<\/a><\/li>\n<\/ul>\n<p data-start=\"990\" data-end=\"1067\">The resulting images were used in media publications and brand communication.<\/p>\n<h2 data-start=\"1074\" data-end=\"1124\">Authenticity in the Age of AI-Generated Content<\/h2>\n<p data-start=\"1126\" data-end=\"1293\">In a time when the internet is increasingly filled with AI-generated visuals, authenticity has become one of the most valuable assets in brand and media communication.<\/p>\n<p data-start=\"1295\" data-end=\"1495\">Audiences are becoming faster at recognising synthetic imagery. Companies, journalists, and social media users are actively looking for real stories, real people, and real environments they can trust.<\/p>\n<p data-start=\"1497\" data-end=\"1780\">This is why professional business photography still holds significant value \u2014 especially in PR and brand communication. Images captured in real working environments build credibility, show organisational culture, and allow brands to communicate in a more natural and trustworthy way.<\/p>\n<p data-start=\"1782\" data-end=\"1934\">In projects like this, it is not only about creating visually strong images, but also about producing content that is genuinely useful in communication:<\/p>\n<ul data-start=\"1935\" data-end=\"2084\">\n<li data-start=\"1935\" data-end=\"1956\">for media outlets<\/li>\n<li data-start=\"1957\" data-end=\"1990\">for LinkedIn and social media<\/li>\n<li data-start=\"1991\" data-end=\"2017\">for corporate websites<\/li>\n<li data-start=\"2018\" data-end=\"2043\">for employer branding<\/li>\n<li data-start=\"2044\" data-end=\"2084\">and for ongoing marketing activities<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/sebastianszulfer.com\/wp-content\/uploads\/2026\/05\/Zabka-fot.-SebastianSzulfer.com-7.jpg&#8221; alt=&#8221;Artur stocking shelves and arranging products in a \u017babka store in Gdynia during daily operations&#8221; title_text=&#8221;Artur stocking shelves in \u017babka Gdynia | business photography&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-start=\"2091\" data-end=\"2124\">One Project, Many Applications<\/h2>\n<p data-start=\"2126\" data-end=\"2207\">A modern business photoshoot rarely ends with just a few images \u201cfor an article\u201d.<\/p>\n<p data-start=\"2209\" data-end=\"2390\">Companies today need a consistent visual library that can be used across multiple channels over time. During this project for \u017babka, we created a wide range of materials, including:<\/p>\n<ul data-start=\"2391\" data-end=\"2586\">\n<li data-start=\"2391\" data-end=\"2415\">portrait photography<\/li>\n<li data-start=\"2416\" data-end=\"2465\">environmental and interior shots of the store<\/li>\n<li data-start=\"2466\" data-end=\"2497\">natural interaction moments<\/li>\n<li data-start=\"2498\" data-end=\"2525\">branding-focused images<\/li>\n<li data-start=\"2526\" data-end=\"2547\">event photography<\/li>\n<li data-start=\"2548\" data-end=\"2586\">and more documentary-style visuals<\/li>\n<\/ul>\n<p data-start=\"2588\" data-end=\"2783\">This type of image library gives marketing and PR teams great flexibility. A single shoot can support media communication, social media content, recruitment materials, and business presentations.<\/p>\n<p data-start=\"2785\" data-end=\"2868\">It is also a far more authentic solution than relying on generic stock photography.<\/p>\n<h2 data-start=\"2875\" data-end=\"2918\">Business Photography Under Time Pressure<\/h2>\n<p data-start=\"2920\" data-end=\"3048\">Commercial photo shoots often take place in fast-paced environments \u2014 especially before a store opening or a major public event.<\/p>\n<p data-start=\"3050\" data-end=\"3349\">In this case, timing was particularly demanding. The day before the opening is usually one of the busiest moments for the client\u2019s team, filled with operational tasks and final preparations. At the same time, professional imagery needs to be produced and delivered for media and brand communication.<\/p>\n<p data-start=\"3351\" data-end=\"3595\">Another important factor is working within PR agency coordination. In such projects, the photographer often meets the people being photographed for the first time directly on set. Trust, comfort, and communication need to be built very quickly.<\/p>\n<p data-start=\"3597\" data-end=\"3850\">This is why communication, experience, and the ability to work with people are just as important as technical skills. Good business photography is not only about light and equipment \u2014 it is also about atmosphere and the ability to quickly break the ice.<\/p>\n<p data-start=\"3852\" data-end=\"3993\">Especially in portrait photography, natural results appear only when the subject feels comfortable despite time pressure and a busy schedule.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/sebastianszulfer.com\/wp-content\/uploads\/2026\/05\/Zabka-fot.-SebastianSzulfer.com-1-scaled.jpg&#8221; alt=&#8221;Artur Olszewski proudly posing in front of his \u017babka store in Gdynia during a branding photography session&#8221; title_text=&#8221;Artur Olszewski in front of his \u017babka store in Gdynia | business branding photography&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 data-start=\"4000\" data-end=\"4047\">Photography for PR, Media, and Modern Brands<\/h2>\n<p data-start=\"4049\" data-end=\"4188\">More and more companies treat professional photography as part of their communication strategy rather than a one-time addition to an event.<\/p>\n<p data-start=\"4190\" data-end=\"4232\">Well-prepared visual content helps brands:<\/p>\n<ul data-start=\"4233\" data-end=\"4416\">\n<li data-start=\"4233\" data-end=\"4254\">build credibility<\/li>\n<li data-start=\"4255\" data-end=\"4286\">maintain a consistent image<\/li>\n<li data-start=\"4287\" data-end=\"4326\">improve media communication quality<\/li>\n<li data-start=\"4327\" data-end=\"4361\">stand out through authenticity<\/li>\n<li data-start=\"4362\" data-end=\"4416\">and connect more effectively with online audiences<\/li>\n<\/ul>\n<p data-start=\"4418\" data-end=\"4567\">Working with PR agencies, marketing departments, and communication teams requires flexibility, speed, and a strong understanding of business context.<\/p>\n<p data-start=\"4569\" data-end=\"4727\">This is exactly what I enjoy most about this type of work \u2014 creating images that not only look good, but actually support real communication goals for brands.<\/p>\n<h2 data-start=\"4734\" data-end=\"4787\">Do You Need Photography for Your Brand or Project?<\/h2>\n<p data-start=\"4789\" data-end=\"4797\">I offer:<\/p>\n<ul data-start=\"4798\" data-end=\"4962\">\n<li data-start=\"4798\" data-end=\"4822\">business photography<\/li>\n<li data-start=\"4823\" data-end=\"4844\">branding sessions<\/li>\n<li data-start=\"4845\" data-end=\"4868\"><a href=\"https:\/\/sebastianszulfer.com\/en\/services\/headshots-portraits\/\">corporate portraits<\/a><\/li>\n<li data-start=\"4869\" data-end=\"4890\"><a href=\"https:\/\/sebastianszulfer.com\/en\/services\/events-conferences-business-meetings\/\">event photography<\/a><\/li>\n<li data-start=\"4891\" data-end=\"4919\">PR and media photography<\/li>\n<li data-start=\"4920\" data-end=\"4962\">and complete corporate image libraries<\/li>\n<\/ul>\n<p data-start=\"4964\" data-end=\"5008\">I work in Gdynia, Warsaw, and across Poland.<\/p>\n<p data-start=\"5010\" data-end=\"5117\" data-is-last-node=\"\" data-is-only-node=\"\">If you are planning a shoot for your company, event, or communication campaign \u2014 feel free to get in touch.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/sebastianszulfer.com\/wp-content\/uploads\/2026\/05\/Zabka-fot.-SebastianSzulfer.com-10.jpg&#8221; alt=&#8221;Artur slicing fresh pizza in a \u017babka convenience store in Gdynia during food preparation&#8221; title_text=&#8221;Artur preparing pizza in \u017babka Gdynia | business photography&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/sebastianszulfer.com\/wp-content\/uploads\/2026\/05\/Zabka-fot.-SebastianSzulfer.com-15-1.jpg&#8221; alt=&#8221;Exterior view of a \u017babka convenience store in Gdynia \u2013 retail and business branding photography&#8221; title_text=&#8221;\u017babka store exterior in Gdynia | retail photography&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/sebastianszulfer.com\/wp-content\/uploads\/2026\/05\/Zabka-fot.-SebastianSzulfer.com-9.jpg&#8221; alt=&#8221;Polska wersja Tekst alternatywny (ALT): Artur uk\u0142ada produkty na p\u00f3\u0142kach w sklepie \u017babka w Gdyni podczas pracy Tytu\u0142: Artur uk\u0142ada produkty w \u017babce w Gdyni | fotografia biznesowa Podpis: Artur podczas uk\u0142adania produkt\u00f3w na p\u00f3\u0142kach w swoim sklepie \u017babka w Gdyni Opis: Profesjonalna fotografia biznesowa przedstawiaj\u0105ca Artura podczas uk\u0142adania produkt\u00f3w na p\u00f3\u0142kach w sklepie \u017babka w Gdyni. Zdj\u0119cie pokazuje codzienn\u0105 prac\u0119 franczyzobiorcy, dba\u0142o\u015b\u0107 o ekspozycj\u0119 towaru oraz realne funkcjonowanie sklepu. Tego typu uj\u0119cia doskonale wspieraj\u0105 komunikacj\u0119 marki, materia\u0142y PR, storytelling franczyzowy oraz autentyczny wizerunek biznesu lokalnego. English version ALT text: Artur stocking shelves and arranging products in a \u017babka store in Gdynia during daily operations Title: Artur stocking shelves in \u017babka Gdynia | business photography Caption: Artur arranging products on shelves in his \u017babka store in Gdynia during everyday work Description: Professional business photography featuring Artur stocking shelves and arranging products in his \u017babka convenience store in Gdynia, Poland. The image captures the reality of daily retail operations, attention to detail, and the hands-on nature of franchise ownership. Ideal for franchise marketing, PR communications, employer branding, and authentic business storytelling created by a professional company branding photographer. artur sprawdza produkty i stany w skanerze Polska wersja Tekst alternatywny (ALT): Artur sprawdza stany produkt\u00f3w w sklepie \u017babka w Gdyni za pomoc\u0105 skanera Tytu\u0142: Artur sprawdza stany produkt\u00f3w \u2013 \u017babka Gdynia | fotografia biznesowa Podpis: Artur podczas sprawdzania stan\u00f3w magazynowych w swoim sklepie \u017babka w Gdyni przy u\u017cyciu skanera Opis: Profesjonalna fotografia biznesowa przedstawiaj\u0105ca Artura sprawdzaj\u0105cego stany produkt\u00f3w w sklepie \u017babka w Gdyni za pomoc\u0105 skanera. Uj\u0119cie pokazuje codzienne obowi\u0105zki franczyzobiorcy, zarz\u0105dzanie asortymentem oraz operacyjn\u0105 stron\u0119 prowadzenia sklepu. Zdj\u0119cie doskonale sprawdza si\u0119 w materia\u0142ach PR, komunikacji franczyzowej, employer brandingu oraz w autentycznym storytellingu biznesowym. English version ALT text: Artur checking product inventory in a \u017babka store in Gdynia using a barcode scanner&#8221; title_text=&#8221;Artur checking stock with scanner \u2013 \u017babka Gdynia | business photography&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/sebastianszulfer.com\/wp-content\/uploads\/2026\/05\/Zabka-fot.-SebastianSzulfer.com-14.jpg&#8221; alt=&#8221;Franchise owner Artur working at the checkout in a \u017babka store in Gdynia during daily operations&#8221; title_text=&#8221;Artur at the checkout \u2013 \u017babka Gdynia | business photography&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business photography is no longer just an addition to brand communication \u2014 it has become an essential part of it. Today, strong visual content lives across media publications, social media, PR materials, employer branding, and corporate communication channels.In May, I had the pleasure of working with Public Dialog on a photography project for \u017babka, related [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":226295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[167,168],"tags":[],"class_list":["post-226294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-porady-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business Photography for PR &amp; Media | Gdynia Case Study<\/title>\n<meta name=\"description\" content=\"Professional business photography in Gdynia for PR and media. \u017babka case study with Public Dialog \u2014 portraits, store &amp; event photography. 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